Managing Organizational Culture in Intercollegiate Athletic Organizations

The purpose of this paper is to link concepts of organizational culture, traditionally viewed from a corporate perspective, to management of intercollegiate athletic organizations. Relevant literature is reviewed to identify definitions and components of organizational culture, as well as elements of cultural strength. The relationship of culture to transformational leadership is recognized and ideas regarding how culture has been deciphered and managed in a corporate setting are presented. In addition, a critical perspective regarding organizational culture is examined and recognition is given to the importance of democratic ideals in the development of a "positive" culture. Recognizing that strong positive culture in a corporate organization generally equates with overall success, the implications for athletic organizations are important. These implications are discussed, and suggestions for athletic administrators and head coaches regarding culture management in collegiate sport organizations are presented.